This intensive two-day course dives deep into the world of digital marketing and analytics, with a focus on building effective sales funnels, generating traffic through SEO and SEA, and optimising conversions through advanced web analytics and A/B testing. Participants not only learn the theory behind each concept but also apply it through interactive workshops and hands-on exercises, providing them with the skills to strategically increase their online sales.

This training is ideal for marketing professionals, digital strategists, and business owners who focus on driving online growth by mastering advanced techniques in sales funnels, traffic generation, and web analytics.

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Interactive workshops with case studies, case studies, and hands-on sessions for building and optimising digital marketing strategies.

Day 1: Funnels and Traffic Generation

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Morning: Funnels

1. Introduction to Sales Funnels

What are funnels and why are they important?

Funnel types: Awareness, Consideration, Conversion, Loyalty

2. Funnels in practice

Examples of successful funnels

Understanding the customer journey

3. Building funnels

Steps to set up a funnel

The importance of a clear CTA (Call to Action)

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Afternoon: Traffic Generation

1. Search Engine Optimisation (SEO)

What is SEO and why is it important?

On-page and off-page optimisation

Keyword research and content optimisation

2. Search Engine Advertising (SEA)

Introduction to Search Engine Advertising

Using Google Ads and Bing Ads Budget Management and Optimisation

3. Email Marketing

The importance of email marketing in funnels

Building an email list

Email campaign strategies

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Day 2: Funnels Tracking and Conversion Optimisation

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Morning: Funnel Tracking

1. Web Analytics

Introduction to web analytics and why it matters

Comparing Matomo, Google Analytics, and Looker Studio

Setting goals and events in

Google Analytics

2. Heatmaps and User Behaviour Tracking

Introduction to HotJar and similar tools

Understanding user behaviour on the website

The importance of heatmaps and session recordings

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Afternoon: Conversion Optimisation

1. A/B Testing

What is A/B testing and why is it useful?

Setting up and executing A/B tests

Analysing test results and optimisation

2. Conversion Optimisation Tools

Introduction to CrazyEgg and similar tools

Using tools to identify conversion issues

Optimising landing pages and CTAs

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Closing

Q&A to answer participants' questions and ensure they understand all concepts.