Description
This intensive two-day course dives deep into the world of digital marketing and analytics, with a focus on building effective sales funnels, generating traffic through SEO and SEA, and optimizing conversions through advanced web analytics and A/B testing. Participants not only learn the theory behind each concept but also apply it through interactive workshops and hands-on exercises, providing them with the skills to strategically increase their online sales.
Audience
This training is ideal for marketing professionals, digital strategists, and business owners who focus on driving online growth by mastering advanced techniques in sales funnels, traffic generation, and web analytics.
Methods
Interactive workshops with case studies, case studies, and hands-on sessions for building and optimizing digital marketing strategies.
Contents
Day 1: Funnels and Traffic Generation
Morning: Funnels
1. Introduction to Sales Funnels
What are funnels and why are they important?
Funnel types: Awareness, Consideration, Conversion, Loyalty
2. Funnels in practice
Examples of successful funnels
Understanding the customer journey
3. Building funnels
Steps to set up a funnel
The importance of a clear CTA (Call to Action)
Afternoon: Traffic Generation
1. Search Engine Optimization (SEO)
What is SEO and why is it important?
On-page and off-page optimization
Keyword research and content optimization
2. Search Engine Advertising (SEA)
Introduction to Search Engine Advertising
Using Google Ads and Bing Ads Budget Management and Optimization
3. Email Marketing
The importance of email marketing in funnels
Building an email list
Email campaign strategies
Day 2: Funnels Tracking and Conversion Optimization
Morning: Funnel Tracking
1. Web Analytics
Introduction to web analytics and why it matters
Comparing Matomo, Google Analytics, and Looker Studio
Setting goals and events in
Google Analytics
2. Heatmaps and User Behavior Tracking
Introduction to HotJar and similar tools
Understanding user behavior on the website
The importance of heatmaps and session recordings
Afternoon: Conversion Optimization
1. A/B Testing
What is A/B testing and why is it useful?
Setting up and executing A/B tests
Analyzing test results and optimization
2. Conversion Optimization Tools
Introduction to CrazyEgg and similar tools
Using tools to identify conversion issues
Optimizing landing pages and CTAs
Closing
Q&A to answer participants' questions and ensure they understand all concepts.
Certification
Participation certificate: participants receive a certificate that they have completed this training at the end of the training.